Wild Hive
Items Needing Client Action
035 Agency Partnership Article — SME Input Needed (Kim)
Article 032 (retail media) was placed on hold June 1 and Kim opted to author piece 035 ("working with Wild Hive / building a successful agency partnership") instead. Her intake questionnaire / prep-guide input is needed to begin production; prep guide is currently targeted for Friday, June 5.
Info Needed
Content was finalized and sent to the client on May 28. Emma returned copy edits via Google Doc comments on June 1 (remove em dashes plus minor changes). Final sign-off lets email design and build proceed; client copy approval is currently dated June 5.
Awaiting Approval
Newfangled In Progress
038 June Newsletter: Email design & build
038 June Newsletter: Test email to client
038 June Newsletter: Final send
035 Agency Partnership Article: Production (prep, dev, design)
039 July Newsletter: Workflow scheduled
Recently Completed
038 June Newsletter: Content finalized & sent to client
038 June Newsletter: Strategy, copy & initial-development review
Newsletter sign-up pop-up: cream version delivered, pop-up live
039 July Newsletter: Workflow duplicated & scheduled
New Leads
1
vs 1 prior week
Conversions
2
+1 vs 1 prior week
MQLs
0
vs 0 prior week
SQLs
0
vs 0 prior week
New Leads
No qualifying leads this week. All converted leads in this period are currently tagged Unqualified in Insight Engine.
Converted-contact activity this week, for reference:
- Scott Hamilton — AHPI Steering Committee (ahpanet.com) · via Google · 10 page views · 1 conversion · tagged Unqualified
- Brianna Frazier — company not identified · via Google · 16 page views · 1 conversion · tagged Unqualified
Conversions by Source
Both conversions this week came through the Contact form — higher-intent than gated content downloads. Lead enrichment is limited, so qualification of these contacts will depend on follow-up.
Paid Media — Google Ads
Spend
$60
-$17 vs $78 prior week
Clicks
11
-3 vs 14 prior week
CTR
6.8%
+1.3pp vs 5.6% prior week
CPC
$5.49
-$0.05 vs $5.54 prior week
Conversions
1
+1 vs 0 prior week
CPA
$60
no prior conversions
Monthly Budget Pacing
Daily budget: $10/day on the single active Google campaign. May closed at $303 in spend with 1 conversion — comfortably under the $500/month paid allocation in the current engagement. LinkedIn remains paused (effective May 1). At the present pace Google is tracking around $300/month.
| Campaign | Spend | Clicks | Conv | CPA | Daily Budget | Status |
|---|---|---|---|---|---|---|
| NF | Integrated Marketing | $60.39 | 11 | 1 | $60.39 | $10 | Active |
| LinkedIn (all campaigns) | $0 | 0 | 0 | — | — | Paused |
A single Google campaign is active; LinkedIn has been paused since the May 1 engagement change. Click-through rate improved to 6.8% (from 5.6%) and the account recorded its first conversion of May this week, following the May keyword restructure (8 keywords, CPG landing pages). This is one conversion on a small sample, so it's an early signal rather than a trend. Impression share is near 10%, which is expected on a $10/day budget — reach is capped by spend. Lead quality and downstream value aren't visible from CPA alone.
Email
No email campaigns were sent this period. Most recent send: May 2026 Newsletter on May 14 — 738 recipients, 40.8% unique open rate, 2.2% unique click rate. The June newsletter (038) is in the approval and build cycle, with the send currently scheduled for June 15.
Campaign Calendar — May 2026 – Jul 2026
Client-relevant milestones and action items across the current month and the next two. Future-month items reflect current planning and dates may shift.
Newsletter
Article / Content
Site Optimization
Client Actions
May 2026
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M
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26
27
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30
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28Doc Sent
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31
1
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June 2026
S
M
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31
1Popup Live
2
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5Copy Appr
6
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11Test Email
12Email Appr
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15News Send
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22Doc Sent
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25Copy Appr
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July 2026
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M
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1Test EmailAsset Sent
2Email ApprDesign Appr
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6News Send
7Published
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1
May 28June Newsletter: Content finalized & sent to clientJune Newsletter (038)
Jun 1Newsletter sign-up pop-up went liveSite Optimization
Jun 5June Newsletter: client copy approvalJune Newsletter (038)Client
Jun 11June Newsletter: test email sent to clientJune Newsletter (038)
Jun 12June Newsletter: client email approvalJune Newsletter (038)Client
Jun 15June Newsletter: final sendJune Newsletter (038)
Jun 22Agency Partnership Article: content sent to clientArticle 035
Jun 25Agency Partnership Article: client copy approvalArticle 035Client
Jul 1July Newsletter: test email sent to clientJuly Newsletter (039)
Jul 1Agency Partnership Article: design review & asset sent to clientArticle 035
Jul 2July Newsletter: client email approvalJuly Newsletter (039)Client
Jul 2Agency Partnership Article: client design approvalArticle 035Client
Jul 6July Newsletter: final sendJuly Newsletter (039)
Jul 7Agency Partnership Article: publishedArticle 035
Campaign Progress
June 2026 Newsletter (038)5/14 · 36%
Agency Partnership Article (035)0/10 · 0%
July 2026 Newsletter (039)0/14 · 0%