Wild Hive
Items Needing Client Action
035 Agency Partnership Article — Content Input Needed (Kim)
Article 032 (retail media) remains on hold; piece 035 ("working with Wild Hive / building a successful agency partnership") is now active with dates set. The planned SME interview with Kim will not be taking place. We need to confirm how Kim would like to provide her input for this piece — options are: (1) send an outline, (2) send a draft, or (3) receive an intake form similar to the one used for the Retail Media article (032). Please let us know your preference so Tema Flanagan can proceed with content production.
Info Needed
Content was finalized and sent to the client on May 28. Emma returned copy edits via Google Doc comments on June 1 (remove em dashes plus minor changes). Final sign-off lets email design and build proceed; client copy approval is dated June 5 (coordinated by Ashley Robinson).
Awaiting Approval
Newfangled In Progress
038 June Newsletter: Email design
Blagoj Cilakov
038 June Newsletter: Test email to client
Tatjana Brescanski
038 June Newsletter: Final send
Tatjana Brescanski
035 Agency Partnership Article: Interview, development & design
Tema Flanagan · Blagoj Cilakov
039 July Newsletter: Content & email workflow
Ashley Robinson · Tatjana Brescanski
033 Influencer Marketing Article: Interview through publish
Tema Flanagan · Blagoj Cilakov · Ivancica Grgic
034 Health Positioning Article: Design & publish (content phase undated)
Blagoj Cilakov · Ashley Robinson
036 Public Health Guidance Article: Interview through publish
Tema Flanagan · Blagoj Cilakov · Ivancica Grgic
Recently Completed
038 June Newsletter: Content finalized & sent to client
Ashley Robinson
038 June Newsletter: Strategy, copy & initial-development review
Ashley Robinson
Newsletter sign-up pop-up: cream version delivered, pop-up live
039 July Newsletter: Workflow duplicated & scheduled
Ashley Robinson
New Leads
1
vs 1 prior week
Conversions
2
+1 vs 1 prior week
MQLs
0
vs 0 prior week
SQLs
0
vs 0 prior week
New Leads
No qualifying leads this week. All converted leads in this period are currently tagged Unqualified in Insight Engine.
Converted-contact activity this week, for reference:
- Scott Hamilton — AHPI Steering Committee (ahpanet.com) · via Google · 10 page views · 1 conversion · tagged Unqualified
- Brianna Frazier — company not identified · via Google · 16 page views · 1 conversion · tagged Unqualified
Conversions by Source
Both conversions this week came through the Contact form — higher-intent than gated content downloads. Lead enrichment is limited, so qualification of these contacts will depend on follow-up.
Paid Media — Google Ads
Spend
$60
-$17 vs $78 prior week
Clicks
11
-3 vs 14 prior week
CTR
6.8%
+1.3pp vs 5.6% prior week
CPC
$5.49
-$0.05 vs $5.54 prior week
Conversions
1
+1 vs 0 prior week
CPA
$60
no prior conversions
Monthly Budget Pacing
Daily budget: $10/day on the single active Google campaign. May closed at $303 in spend with 1 conversion — comfortably under the $500/month paid allocation in the current engagement. LinkedIn remains paused (effective May 1). At the present pace Google is tracking around $300/month.
| Campaign | Spend | Clicks | Conv | CPA | Daily Budget | Status |
|---|---|---|---|---|---|---|
| NF | Integrated Marketing | $60.39 | 11 | 1 | $60.39 | $10 | Active |
| LinkedIn (all campaigns) | $0 | 0 | 0 | — | — | Paused |
A single Google campaign is active; LinkedIn has been paused since the May 1 engagement change. Click-through rate improved to 6.8% (from 5.6%) and the account recorded its first conversion of May this week, following the May keyword restructure (8 keywords, CPG landing pages). This is one conversion on a small sample, so it's an early signal rather than a trend. Impression share is near 10%, which is expected on a $10/day budget — reach is capped by spend. Lead quality and downstream value aren't visible from CPA alone.
Email
No email campaigns were sent this period. Most recent send: May 2026 Newsletter on May 14 — 738 recipients, 40.8% unique open rate, 2.2% unique click rate. The June newsletter (038) is in the approval and build cycle, with the send currently scheduled for June 15.
Campaign Calendar — May 2026 – Aug 2026
Client-relevant milestones and action items across the current month and the months ahead. Future-month items reflect current planning and dates may shift.
Newsletter
Article / Content
Site Optimization
Client Actions
May 2026
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June 2026
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5Copy Appr
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July 2026
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8Copy Appr
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14Asset Sent
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17Design Appr
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August 2026
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May 28June Newsletter: Content finalized & sent to clientJune Newsletter (038)
Jun 1Newsletter sign-up pop-up went liveSite Optimization
Jun 5June Newsletter: client copy approvalJune Newsletter (038)Client
Jun 11June Newsletter: test email sent to clientJune Newsletter (038)
Jun 12June Newsletter: client email approvalJune Newsletter (038)Client
Jun 15June Newsletter: final sendJune Newsletter (038)
Jun 19Agency Partnership Article: content sent to clientArticle 035
Jun 24Agency Partnership Article: client copy approvalArticle 035Client
Jun 30Agency Partnership Article: design review & asset sent to clientArticle 035
Jul 1July Newsletter: test email sent to clientJuly Newsletter (039)
Jul 2July Newsletter: client email approvalJuly Newsletter (039)Client
Jul 3Agency Partnership Article: client design approvalArticle 035Client
Jul 6July Newsletter: final sendJuly Newsletter (039)
Jul 7Agency Partnership Article: publishedArticle 035
Jul 7Influencer Marketing Article: content sent to clientArticle 033
Jul 8Influencer Marketing Article: client copy approvalArticle 033Client
Jul 14Influencer Marketing Article: design review & asset sent to clientArticle 033
Jul 17Influencer Marketing Article: client design approvalArticle 033Client
Jul 21Influencer Marketing Article: publishedArticle 033
Jul 28Health Positioning Article: design review & asset sent to clientArticle 034
Jul 31Health Positioning Article: client design approvalArticle 034Client
Jul 31Public Health Guidance Article: content sent to clientArticle 036
Aug 4Health Positioning Article: publishedArticle 034
Aug 5Public Health Guidance Article: client copy approvalArticle 036Client
Aug 11Public Health Guidance Article: design review & asset sent to clientArticle 036
Aug 14Public Health Guidance Article: client design approvalArticle 036Client
Aug 18Public Health Guidance Article: publishedArticle 036
Campaign Progress
June 2026 Newsletter (038)5/14 · 36%
Agency Partnership Article (035)0/10 · 0%
July 2026 Newsletter (039)0/14 · 0%
Influencer Marketing Article (033)0/10 · 0%
Health Positioning Article (034)0/9 · 0%
Public Health Guidance Article (036)0/10 · 0%